Writing
Music and Gigs
For Music and Gigs, I write with a genuine love for music and a strategic approach to SEO. My goal is to create content that feels authentic and engaging, whether it’s a breaking news story, a concert review, or an artist interview. I take pride in crafting pieces that not only resonate with readers but also perform well on search engines, driving organic traffic and making our site a trusted resource for music fans.
With a knack for quick turnarounds, I keep content fresh and timely, while still focusing on delivering stories that are fun, informative, and optimised to reach the right audience.
Trade Me Marketplace
At Trade Me Marketplace, I created a variety of SEO-driven content designed to entertain, inform, and engage our community of Kiwis. One of my most popular pieces, The 25 Most Iconic Listings, was part of a major campaign that generated widespread attention, resulting in numerous media mentions and engaging 1.2 million Kiwis. This project exemplified my ability to craft entertaining, strategic content that resonated with a broad audience while contributing to larger marketing goals.
From lighthearted articles about unique listings to insightful interviews and practical guides, I focused on writing that captured attention, boosted visibility, and added value to the Trade Me experience. Read my other articles here.
Trade Me Property
Working with Trade Me Property was an exciting opportunity to dive into a new area, and I quickly embraced the chance to learn and adapt. I enjoy the variety of content I created, from informative guides for first-home buyers to engaging features on unique properties, always ensuring it was SEO-optimised and engaging for our audience. Exploring the world of property writing expanded my skill set and deepened my passion for producing content that is both educational and compelling, proving that I thrive when working across different subjects and bringing fresh perspectives to my writing. Read my article here.